10:46AM February 5 2011
New Look – Heels of Fortune
Leading high street fashion brand New Look were after a fun and engaging online game that would support their Autumn footwear campaign and specifically showcase their new range. In addition, they were looking to grow their Facebook fan base and retain their number one market share position for footwear.
Our idea was Heels of Fortune. With the proposition of ‘find the perfect match with New Look’, the fruit machine style game invited users to spin the reel 3 times a day and if all 3 shoe thumbnails matched, they would win a prize. For added functionality, once the game was over the reels could be nudged to browse the New Look footwear collection.
With their Facebook fan base increasing by 60,000, the game proved to be a highly entertaining and effective way to engage with the target audience and introduce them to the huge New Look footwear range.