10:40AM March 9 2011
WKD – Spot the Ball
Being a World Cup summer, it was an unmissable opportunity to raise awareness of WKD Core amongst the key target audience. However, with the likes of Budweiser, Carling and Carlsberg dominating the same spaces, the challenge was to drive engagement levels and increase the number of WKD Facebook fans within a limited budget.
Using our key insights into the 18 – 25 year old audience and their love for all things Facebook, our idea was Spot the Ball. Based on the classic game more commonly found in local press, the premise was deliberately simple. Set within a WKD Facebook Tab, users just had to ‘LIKE’ the page, go to our Spot the Ball image of the week and uncover three squares to find out instantly if they had won.
The results were incredibly positive. The WKD Facebook fan base grew by 76% and created a digital and social footprint for the brand that had never been done before.