1:20PM July 28 2011
The Paid, Owned and Earned Media model (POEM) of media planning has received more attention than most marketing related models in recent years, largely because it presents itself as a useful and coherent way of thinking about how to plan communications in a logical and effective way. Meanwhile at Fivebyfive we’ve been doing a lot of thinking around how we can evolve and apply this approach to the benefit of our clients.
Further to Steve Sponder’s briefing on the Paid, Owned and Earned Media model, and his thoughts around evolving it into a more robust planning tool (from POEM to PONBE), the following adds some vital layers of definition and meaning to inform the way we think about the different forms of media. This comes as part of a series of developments that will each contribute to cementing this model as a central part of our planning process.