5:38PM March 2 2012
As a twenty-something, outgoing girl, fashion and beauty are two of my favourite things, so you can imagine my excitement when a brief came through from cruelty-free beauty brand, The Body Shop (www.thebodyshop.co.uk). We were asked to engage with fashion and beauty bloggers and create buzz around the announcement of its new partnership with London’s largest independent designer showcase, Vauxhall Fashion Scout (www.vauxhallfashionscout.com), at London Fashion Week (LFW).
Vauxhall Fashion Scout is the home of new talent, responsible for launching a number of designers and was held at the Freemasons’ Hall in Covent Garden – an absolutely gorgeous venue which saw hundreds of elegant and beautiful people float through the grand entrance; Kate Moss, Alexandra Burke and Amelle Berrabah to name but a few.
Over the six days in which the event took place, we were lucky enough to be joined by a host of fashion, beauty and grooming bloggers looking to drool over the stunning dresses and cast their expert eyes over the key make-up looks created by Lan Nguyen, head make-up artist at VFS using The Body Shop range. Meeting the bloggers was ultimately my highlight of the few days I was able to attend – they were so lovely and all seemed to enjoy checking the AW12 looks.
My final (and busiest!) day started at 6am; catching a train from Southampton to London on a Sunday was never going to be a speedy affair. The first show was Prophetik which encompassed fashion with sustainability; the collection shows how immaculate garments can also be socially conscious, re-usable and recyclable. It highlighted the perfect marriage between ethical fashion and cruelty-free beauty. After the show, we headed backstage to have a chat with Jo Sugar, one of the head make-up artists for The Body Shop who showed us how each make-up look was created.
Next, up was House of Evolution (see below) – this had to be one of my favourites. The collection showcased the work of a number of four extremely talented designers. Self- taught seamstress Nadine Merabi caught my eye and had me in awe; shimmering, silk gowns adorned flawless women gliding down the catwalk to soft music paired with defined eyes and radiant skin – graceful, infinitely feminine, stunning.
After the show, I had a few hours to chill out before the finale for the day. So I headed to Zara in search for something that vaguely resembled one of the beautiful gowns presented by Nadine Merabi – as much as I love the high-street, nothing came close. The final show was Pam Hogg’s collection, which attracted a huge crowd of fashionistas, celebs and top journalists. The designs were super-fun (one outfit consisted of pretty bows strategically placed to hide the model’s modesty) and was a perfect end to a fabulous day.
Here’s a snapshot of what I was up to and some backstage snippets.