9:58AM May 3 2012
Welch’s Brand Site
We were tasked with creating a website that would educate visitors about the health benefits of Welch’s juice and provide a platform that could be used for the launch of future products. The challenge was to educate three very different groups: consumers, trade representatives, and healthcare professionals.
Welch’s is the world’s leading marketer of Concord and Niagara-based grape products. All of the grapes they use are picked, packed and pressed by their own farmers. We needed to show Welch’s history and reflect its values, rather than just what it produces.
We told the story behind the grapes and what makes Welch’s juice taste so good. By using imagery to drive the emotional connection between the audience and Welch’s, we created a website that is both visually appealing and informative.