12:26PM August 15 2012
Coopervision – Brand Roll Out
World-leading contact lens manufacturer CooperVision needed to find a way to bring its new brand to life and ensure buy-in from both its EMEA employees and existing customers.
We created a website – www.refreshing-perspective.com – that allowed the audience to see the changes to the brand, explained exactly what the changes were and why they were being made. The website uses vibrant watercolour images to bring the brand to life. In addition to this, all employees were given a brand book that used the same imagery, to encourage them to embrace the changes to the brands image.
The launch successfully embedded the new brand with both employees and its audience and enabled the brand to build on its new image.