3:29PM November 26 2012
Stretching to 1,000 acres and featuring over 40 ancient monuments and temples, Stowe in Northamptonshire is the largest National Trust property in the UK. Following a multi-million pound makeover, the National Trust needed to position the new-look Stowe as a great day out for family adventures.
‘It’s Monumental’ was a concept born out of the truly epic sights visitors will find at Stowe, a place to visit full of adventure and scale. We developed a traditional media campaign that included a range of print adverts in local press, 48-sheet and 96-sheet billboards in key strategic locations and a 30 second radio advert.
A monumental campaign needs a monumental personality, so we arranged for none other than the legendary Brian Blessed to record the radio advert. His famous booming voice really brought the monumental nature of a day out at Stowe to life. Listen to it here: