5:27PM December 7 2012
Always On is a word on many a marketer’s mind and a topic we’ve been keen on this year, so we thought it would be worth debate at a recent Marketing Magazine Roundtable.
The discussion centred on the ‘Content Conundrum’ and we explored the growing need for consumer interaction and the 24/7 communication with senior marketing professionals from Motorola, Wickes, Coca-Cola, Unilever and Just Eat. It made for an interesting afternoon’s discussion. As for firm conclusions? Brands that take the time to really understand their consumers’ needs and are prepared to share a meaningful, interesting conversation will win in the long run.
You can read the full article on Brandrepublic.