4:05PM January 14 2013
We’ve been working with McCarthy & Stone, the UK’s leading retirement developer, to launch a national integrated advertising campaign that aims to show the potential of retirement living.
The television commercial launches nationally today (14 January). It shows what life can be like inside a McCarthy & Stone development where homeowners can live ‘The Good Life’. The campaign also appears in national and regional press, direct mail and online. We’ve also created a Facebook competition offering the chance to win a holiday worth £3,000. All you have to do is share what your idea of ‘the good life’ is. It could be anything – from a quote to a picture or a song! The winner will be selected in March.
Sam Turner, Group Marketing Director for McCarthy & Stone said: “We believe that later life can be rich and fulfilling that it’s something that people have earned. That’s what our Good Life campaign is all about.”
“There are many misconceptions about what retirement living is about. It’s often assumed that people give up freedom. The reality is that you own your own apartment and most people find a new lease of life when their time isn’t taken looking after a house and garden.”
The TV commercial was produced by Moon and directed by Carl Prechezer.