6:40PM December 16 2014
As we draw the curtains and switch off the lights of 2014, here’s a quick look back on what has been another cracking year for Five by Five.
This was the year in which Harry Styles was the UK’s most re-tweeted person, the Scottish independence referendum fired the nation’s political interest, Malaysia Airlines flight MH370 mysteriously disappeared, England won the world cup (women’s rugby!), and the comedy world sadly said goodbye to Rivers, Robin and Rik.
But how will Five by Five remember 2014?
And we’ve appeared seven times in creativebrief’s monthly ‘Agency Top 30’ for our work – our highest ranking being fourth.
Our Creative Director, Martin Flavin, went down a storm at the Figaro conference in July, when he gave his 21s presentation (21 slides, 21 seconds per slide) on ‘How to become an unstoppable launch machine’, which was one of several subjects we’ve written about in The Guardian this year.
Our series of Breakfast Briefings also continued and we welcomed lots of familiar and new faces to the sessions in Southampton and London. This year’s subjects were:
Martin Flavin’s ‘Protecting the idea’:
Pete Edwards’ ‘Has marketing forgotten about the customer?’.
We’ve worked on some pretty high profile launch campaigns this year; global game launches for Activision including Call of Duty: Advanced Warfare, Destiny and Skylanders Trap Team; Borderlands for 2K Games and the UK integrated relaunch of adidas bodycare for COTY. Chuck into that mix the launch of Katy Perry’s Royal Revolution fragrance, CooperVision’s MyDay daily contact lenses and a number of seasonal ranges for New Look.
We’ve also being doing more and more brand launch and relaunch work this year, with IBMi, Hyde Housing, and Pfaudler, the world’s leading manufacturer of glass lined reactor systems (the machinery used to make everything from antibiotics to cornflakes!)
We’ve been adding new strings to our retail bow too, through new work with B&Q and Festival Place.
So, all in all, it’s been a busy and varied year. We’re looking forward to a well earned rest over Christmas, but we’ll be back in the new year, bright eyed and bushy tailed, looking to rack up even more highlights in 2015. See you on the other side….