2:50PM April 29 2013

What does FMCG really mean in today’s multi-screen era?

Fast Moving Consumer Goods: sold “quickly”, regularly and at a relatively low cost. Having worked in the marcomms business for over 12 years, in the discipline of creating meaningful “bridges” between brands and consumers, I have always disliked the term…

The fact is that FMCGs are the brands most integral in our daily lives. Think about what you do every day and which brands you use most frequently, and I promise 8 out of 10 will be FMCG ones.

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12:05PM April 25 2013

Smartphone and Tablet Penetration

Smartphone and tablet penetration is increasing rapidly, and ad spend is following this trend. A recent Ad Age article highlights just how quickly the pace has changed in the last few months.

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4:49PM April 24 2013

CooperVision wins ‘Contact Lens Product of the Year’ at the 2013 Optician Awards

Congratulations to our client CooperVision, this year’s winner of the Optician Award for ‘Contact Lens Product of the Year’ for its Proclear® 1 day multifocal contact lens.

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12:49PM April 12 2013

Measurement Matters

One of the key challenges we face in the Community Influencer team is providing meaningful measurement of our campaigns. Largely coming from PR backgrounds, we have been used to quoting arbitrary AVEs (Advertising Value Equivalents) in order to place a monetary value on the coverage secured for a campaign. The debate around using this metric has raged on for years and the growth of social media has fortunately brought the matter even further to the fore. View full story