4:05PM August 15 2014

The Flyering Scotsmen

If you’ve ever been to the Edinburgh Festival, or even just in the city in August, there’s one word that’ll send a chill twice as frosty as a Scottish summer down your spine. Flyers. You get onto the Royal Mile and a colourful chap dressed as some form of mythical character will sashay towards you and thrust a flyer for his show your way. You smile, thank him and take it. By the time you’ve got to the castle you look like you’ve been tarred and feathered. Flyers, moulting from you like you’re a glossy paper based Wookie. Once you adapt to avoiding this though, you can marvel at the largest arts festival in the world.

Marketers are also given an extra bonus once they’ve stepped back for a second from the top of the Royal Mile to take a look at what’s going on beneath them.

There’s a scene in The Warriors, where all the gangs of the city meet to discuss a truce. There are thousands of weird and wacky looking individuals dressed in all sorts of colourful outfits all crammed into a tiny space. The very same happens in Edinburgh at festival time.

It struck me during my time there this year that the world’s largest arts festival allowed me to watch marketing in its rawest form. Boots on the ground, face to face, take a leaflet, pay attention to me marketing. The range of marketing experience will vary from none at all and a one-man operation promoting his own show, to a paid army of scripted professional comedy chuggers handing out expertly designed leaflets for comedy legends. Like the launch of a brand, product or title – and as pointed out by our Creative Director Martin – in possibly the most cluttered marketplace of all (for 1 month a year), each show at Edinburgh needs to quickly establish its reason to exist.

It’s like you’re David Attenborough surveying a whole load of different animals co-existing in nature. Beautiful, yet slightly terrifying when you realise your next venue is at the bottom of the hill.

Johnny Moran
Business Development and Marketing Coordinator


4:23PM August 7 2014

Horrible histories

A regular challenge working on a launch tends to be taking something complex – an experience, system, process, message – and breaking it down to build it into an engaging intuitive experience for the target audience.

So how would you approach a brief to teach a group of 6-13 year old kids about history so that they actually remember the facts and continue to be interested in the subject? As a team you probably would have come up with a few ideas of how to meet the brief and subsequently the goals and requirements of stakeholders and users. Imagine the conversation with the client to choose between the ‘safe option’, something like a cartoon style comic book explaining the various moments in history, and then presenting this…….


Ladies and gentlemen, I introduce to you Horrible Histories. For me, there is no greater example of how to take a complex slightly dull topic and communicate it in an engaging and memorable way to the target user group. Half the battle is to come up with the bold ideas, but it takes a brave team to own the idea and push it through to the end.

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”
Luke Wroblewski

Sarah Herbert
User Experience Architect


horrible histories

Image source:  Horrible-Histories.co.uk

12:38PM July 31 2014

Southampton Calling

“So where are you guys based?” is a standard question when you’re networking. London and Los Angeles speak for themselves, but Southampton always gets a raised eyebrow or the follow up question, “….so which part of London?” This post is to let people know a little bit more about the place Five by Five calls home, and as someone who isn’t a Sotonian, I feel I’m in a good place to give an unbiased view of the area.

Our office itself is based in the heart of Southampton and has a pretty striking exterior (you can have a peek inside too if you want). The Georgian townhouses and Lord Mountbatten statue stand out from all the surrounding modern office buildings, giving a taste of the historic vibe of the city which even boasts the spot where King Canute supposedly tried to turn back the waves.

Southampton is also a great place to entertain a client. So here’s a rundown of the top places we can take you when you come to visit us:

The Rockstone – With 220 premium spirits and a large real ale and beer selection this is a pub with real character. The Rockstone is known for its massive burger selection including such favourites as the Black and Blue, topped with black pudding and St. Agur cheese, and the Volcano Burger, which has been known to be hotter than over 250,000 scovilles. (A jalapeño is between 2,500 and 10,000 scovilles).

The Red Lion – A pub that can trace its roots all the way back to 1148. Kitted out with suits of armour and fleur-de-lis flags amongst its medieval decor, this pub played host to a treason trial held by Henry V before he set sail to Agincourt in 1415. Nowadays it serves brilliant pub grub and also reportedly has 21 ghosts (like a spectral So Solid Crew).

Coriander Lounge – The Coriander Lounge is the favourite for Indian food amongst the team. The impressive decor is matched by the quality of the food which focuses on authenticity. We have it on authority from our resident curry expert that the naan bread is the best outside of India*.

Boulangerie De Victor Hugo – Everything you could want in a lunch spot. A rustic bakery that could trick you into thinking you’d accidently got off at Charles de Gaulle. The smell of fresh baking that hits you at the door will have you craving the immense selection of baguettes, croissiants, cakes and much more.

Orange Rooms – Arguably Southampton’s premier nightspot. Decked out like a trendy beach hut upstairs and a cosmopolitan disco downstairs, Orange Rooms boasts a cocktail menu comprehensive enough to please any drinker. Through the day, it plays host to a cracking food menu including the infamous Challenge Burger which you can earn a limited edition t-shirt for finishing.

The White Star – This 2 AA Rosette winning stylish restaurant and bar in the city centre is named after the White Star Line, a shipping company most famous for the ill-fated Titanic (which set sail not far from the restaurant). Seasonal and local products complement a diverse menu that refuses to let variety compromise on quality. Make sure to leave room for the New Forest Strawberry Eton Mess after your Hampshire Steak Burger or Lymington Plaice.

*Yet to be verified, but we’re working on it

Johnny Moran
Business Development and Marketing Coordinator

Bakery sign