11:58AM January 17 2014
Students on the PR and Communications course at Solent University have been working tirelessly over the past couple of months on pitches for Welch’s and CooperVision retainer campaigns, and last Friday was pitch day!
The judging panel comprised course leader, Sally Holland; associate lecturer Mike Maynard from Napier PR in Chichester; CooperVision’s UK & Ireland Trade Marketing Executive, Fiona Phelan and myself. We were particularly delighted that Fiona was able to join us for the presentations as it was a valuable experience for the students to have contact with a ‘real client’ and made the pitch scenario much more realistic (and daunting?!).
Despite a few nerves, the students successfully presented a diverse range of ideas for both brands which showed a good level of understanding – not only of the brands themselves, but also the target audiences and the right digital PR and social media tactics to engage them. There were even some wigs and smoothies thrown into the mix to provide a bit of pitch theatre!
Congratulations go to this year’s winning students:
• Prestige – Best Welch’s Pitch
• HCTP PR – Best CooperVision Pitch
• Stephanie Massie – Best PR Student
It’s extremely encouraging to see the students really engaging with the course and interacting in the social space, providing valuable feedback on their experience through their own blogs and Twitter profiles.
The pitches were also filmed to help promote the course to prospective students so hopefully this element of the course will continue to be an appealing feature for new recruits.
Once again, a big ‘well done’ to everyone involved and we’ll look forward to continuing our work with Solent University again in the new academic year.