‘What’s the World Record?’,I hear you cry. Well, the Club wants to see the ‘most people wearing paper crowns across multiple locations in the UK’ on Monday, June 4^th with Guinness World Records zones being set up on each of the Club’s 110 award-winning campsites and 20 Camping in the Forest sites.

To help raise awareness of the campaign and drive people to take part, we rattled our brains to come up with something that would catch people’s eyes. First, we knew our best mates, celeb-alikes, Posh and Becks, were fans of camping so recruited them to help launch the event, next we created a ‘Pitch Like a Royal’ Facebook application, which encourages people to pledge their alliance to the record attempt.

Finally, we’re targeting key bloggers within the camping, walking and family categories to encourage them to cut out their paper crowns, come together, pitch like a royal and take part in a unique Guinness World Record Attempt. Why don’t you check out our Facebook application and pledge your alliance?

According to a recent report by HighTable, the sports, fitness and wellness mobile app market is on course to quadruple in size – once worth $12 million in 2010, the market is predicted to increase to a huge $40 million in 2016. From fitness, to running, to nutrition to sleep – the amount and depth of pocket friendly fitness aids on the market has never been as profitable nor as vast.

So who are the companies currently leading the way to wellness?

User friendly running applications such as Nike + GPS and RunKeeper, have proved highly successful amongst both serious and casual runners alike. The GPS capabilities and the social plugins to showcase your efforts has greatly attributed to the apps’ success (who doesn’t want to show off their 6am jog?)

Nexercise and Nike Training Club, focussed more on training elements of fitness, give users access to a world of workouts, tips, training routines and even access to celebrity fitness trainers. Play with friends, unlock new workouts and even earn rewards.

Remember the old saying ‘abs are made in the kitchen’ – healthy eating applications are no exception to the rule. Fooducate is an app that cleverly allows its user to scan the barcodes of food products whilst shopping to discover their nutritional value. Whereas My Fitness Pal allows users to search and track the calorie and nutrition of almost any food – whilst tracking their daily exercise calorie output and weight loss progress. The clever little app also tallies up your daily intake of food, letting you know where you may be missing vital nutrients or overindulging.

And it appears that despite our occasional square eyes, us social folk enjoy a good techy workout too – of a survey of 500 social media workers, market research firm Lab42 found that 51% of us are using smartphones during our workouts, whether for tracking  pace (43%) or checking email (33%). 75% of us enjoy sharing our progress with social media also (naturally), with Facebook proving the most popular platform!

So if you’re looking to get bikini-body fit, beat your personal best or introduce more Vitamin D into your diet, why not take a look at the ever-expanding fitness market for a little digital aid.

Denplan’s product and service portfolio is very diverse and complicated but we focused on one simple truth: Other payment plan providers will make sure you get paid on time with the correct amount. Denplan will make your business more efficient.

We wanted to show that Denplan were so good that they could not have been functioning with a typical team. We created a press campaign and online film that showed just how Denplan are so efficient; they were all ninjas.

They’re used in some of the most extreme conditions in the world, even abseiling down The Telegraph’s Homepage. Here’s a film of our Takeover today.

The game grossed more than $1billion in just 16 days. With 2,267,171 total streams and 5,210,753 total viewer minutes worldwide, the continuous YouTube stream managed to beat 2010’s viewing figures by 193% and was part of the largest digital launch of all time. The MW3 campaign also won the 2012 IVCA Award for Best Digital Communications.

We told the story behind the grapes and what makes Welch’s juice taste so good. By using imagery to drive the emotional connection between the audience and Welch’s, we created a website that is both visually appealing and informative.

We also identified key influencers and online communities where we seeded video content from the show. This drove viewers to the Facebook page and raised awareness of the experiential activity. We then grew and engaged the community through the Facebook Page, sharing content, posing Suits-related questions while the episodes aired and joining conversations with fans.