12:15PM November 13 2012

Fans play Black Ops II on Twitter

The latest installation of Call of Duty launched at midnight. We’ve been working with publisher Activision on Black Ops II pre-launch activity for a few months, from a livestreamed multiplayer launch to online media activity across Europe.

Apart from being set in the future, the game has a few new features that we wanted to let fans to know about, so we launched a game on Twitter last week to demonstrate what’s new. Yes, we created a game to tell everyone more about a game. View full story

3:47PM November 8 2012

COD: Countdown and Care Packages

In the few weeks leading up to the Call of Duty games launch, we produce upwards of 1000 ad placements. The Flash developers, Designers and the Activision Producer team are pushed to the limit, working crazy hours to ensure the ads go live on time, and in the right place.

Morale is the glue that holds the three teams together (boosted by some late night fast food) but this year, Flash Developer Alec took things a step further. On Monday morning (with 181 hours to go) Alec sent an email, defining the teams and the task at hand.

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11:27AM August 15 2012

Call of Duty Black Ops II Multiplayer launch at Gamescom

It’s a big week for games fans, as Gamescom, the largest video game show in Europe opens in Cologne, with over a quarter of a million visitors expected, including our own Jamie Hewett, who’ll be behind the scenes, producing the World Premiere livestream of Call of Duty Black Ops II Multiplayer. The game launches on 13 November, and this year, publisher Activision wanted to give fans a taste of what’s to come as early as possible.

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4:15PM March 26 2012

Gold at IVCA

Five of us headed up to the IVCA Awards last Friday night, held at the Grosvenor House Hotel on Park Lane. Credit to the organisers for doing something different, the centrepiece of the stage was a Projection Mapped IVCA logo, a relatively new technology that was used to great effect, mixing pre-recorded and live content seamlessly.

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