5:19PM November 8 2013
On Monday evening Call of Duty Ghosts launched in the UK, with a party at the Indigo O2. Over 900 celebrities, fans and community influencers celebrated as they became amongst the first people in the UK to play the new game.
12:15PM November 13 2012
The latest installation of Call of Duty launched at midnight. We’ve been working with publisher Activision on Black Ops II pre-launch activity for a few months, from a livestreamed multiplayer launch to online media activity across Europe.
Apart from being set in the future, the game has a few new features that we wanted to let fans to know about, so we launched a game on Twitter last week to demonstrate what’s new. Yes, we created a game to tell everyone more about a game. View full story
3:47PM November 8 2012
In the few weeks leading up to the Call of Duty games launch, we produce upwards of 1000 ad placements. The Flash developers, Designers and the Activision Producer team are pushed to the limit, working crazy hours to ensure the ads go live on time, and in the right place.
Morale is the glue that holds the three teams together (boosted by some late night fast food) but this year, Flash Developer Alec took things a step further. On Monday morning (with 181 hours to go) Alec sent an email, defining the teams and the task at hand.