9:41AM September 6 2011
The #bbloggers boom
Knowing how to approach bloggers can be a daunting prospect for many traditional PR agencies. Bloggers are distinct individuals that can have a big impact on whether the latest hot product is a hit or a flop among the blogosphere. They influence each other and share their thoughts openly and unlike the relationships PRs have with many journalists, liaising with a blogger is a far more intimate form of engagement and requires a lot more time and understanding.
