3:17PM August 9 2012
We held a really stimulating session as part of the MAA’s Marketing 4 StartUp Britain Week and during the conversation, I found myself needing to convey what a brand actually is. I am not going to use any of the many “official” marketing terms and definitions here; and there are quite a few out there. I am, however, going to try and describe my personal view of what a brand should be, the culmination of my own experience, logic, and emotion. Fundamentally, we need to start with the consumer.