3:17PM August 9 2012

What is a brand?

We held a really stimulating session as part of the MAA’s Marketing 4 StartUp Britain Week and during the conversation, I found myself needing to convey what a brand actually is. I am not going to use any of the many “official” marketing terms and definitions here; and there are quite a few out there. I am, however, going to try and describe my personal view of what a brand should be, the culmination of my own experience, logic, and emotion. Fundamentally, we need to start with the consumer.

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12:43PM February 17 2012

Getting social at #smwldn #smwsb100

It was Social Media Week this week and hashtag heaven, so what better time to celebrate this year’s Social Brands 100 nominees? Hosted by Headstream, Five by Five’s sister social brand agency, and their data analytics partner Brandwatch, a big crowd came along to The Social (gettit?) in central London to have a drink and talk, of course, social. View full story