4:39PM December 12 2013
Today I officially started Christmas shopping. And by that I don’t mean hauling myself off to a shopping centre, I mean Googling and Amazoning and price comparing and weighing up the inconvenience of click and collect over a delivery charge. We’re all doing it. And forget shopping on a desktop; this year UK shoppers are expected to spend £2.9bn using tablets and smartphones in December alone – that’s double what we spent on mobile devices in December 2012. Click and collect services also grew by 40% last year. It seems we’ll do anything to avoid walking into a shop.