12:49PM April 12 2013

Measurement Matters

One of the key challenges we face in the Community Influencer team is providing meaningful measurement of our campaigns. Largely coming from PR backgrounds, we have been used to quoting arbitrary AVEs (Advertising Value Equivalents) in order to place a monetary value on the coverage secured for a campaign. The debate around using this metric has raged on for years and the growth of social media has fortunately brought the matter even further to the fore. View full story

4:21PM July 31 2012

Juice, granola cereal and a double shot of useful information

A few weeks ago an invite to a breakfast briefing with Netmums founder, Siobhan Freegard, found its way into

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my inbox. Although the 5:30am start to beat the rush hour traffic and make my way to the Big Smoke did induce a slight shudder, it was an opportunity to gain inside information from the UK's biggest parenting site, so I signed straight up.

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12:43PM February 17 2012

Getting social at #smwldn #smwsb100

It was Social Media Week this week and hashtag heaven, so what better time to celebrate this year’s Social Brands 100 nominees? Hosted by Headstream, Five by Five’s sister social brand agency, and their data analytics partner Brandwatch, a big crowd came along to The Social (gettit?) in central London to have a drink and talk, of course, social. View full story