3:19PM July 5 2012

Dynamo: Magician Impossible magics up new app for series return


The second series of Dynamo: Magician Impossible is returning exclusively to Watch tonight. A new show needs a new app, so we’ve worked with Watch to find a way to take viewers’ dual screen experience even further.


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5:56PM November 11 2011

Youth Marketing? It’s just like Adult Marketing in many ways

A few of us attended Haymarket’s Youth Marketing conference yesterday. It was really interesting to attend an event focused on a demographic that most of us in the room hadn’t been a part of for at least a few years.

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11:50AM October 10 2011

Augmented Reality: Are we there yet?

Augmented Reality has been touted as the next big thing ever since the last next big thing came and went. As a concept it’s magical; make something digital appear as if it’s in the real world on your PC screen, your tablet, or Smartphone. And with all the statistics pointing towards increased Smartphone penetration, and a more social and mobile audience, AR should be ready to explode. In the interests of full disclosure, we should reveal that we recently ran an advertising campaign for Dynamo: Magician Impossible that incorporated an AR app and some print advertising that did lovely sparkly stuff when you pointed your phone at it. All with pretty good results, so we’re fans of AR. But it hasn’t taken over the world yet. Here are a few things we believe need to be overcome before it does:

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