3:23PM October 2 2012

The future of fashion has arrived

The catwalk shows are hitting the headlines this season but it’s the technology around the fashion shows that is creating a stir in both the fashion and communication industries. Designers and brands are set to outdo each other by bringing their clothes and shows to life using virtual technology.

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3:17PM November 14 2011

Fashion retailers put their best foot forward when it comes to smartphone shopping

According to fashion blogger Rina Hansen, recent Forrester research has found that fashion consumers are amongst the top users of smartphones and now have an expectation to be able to interact with their favourite brands on the go (we’re searching for the original Forrester report to share and will update this post as soon as we find it). According to the report 15% of fashion ecommerce will happen via a mobile phone in 2013, and so retailers keen to capitalise on this boom need to consider its ability to offer a seamless, engaging mobile site. Topshop’s recent news that they have seen a higher proportion of sales via mobile phone than the industry average for retailers echoes this statement. The high street retailer has seen its mobile sales grow by three to four times this year, with eight per cent of all of its online sales coming through mobile channels.

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11:46AM April 12 2011

Keeping ahead of the trend

As a beauty blogger and avid Twitter user myself, I am bombarded with hundreds of press releases, Facebook updates and tweets every single day about the ‘hottest’ fashion items or the newest ‘must-have’ mascara. When creating ideas for clients the main challenge we face is how do you make sure your campaign stands out and offers something different and innovative for your target audience. Why should somebody buy your latest products, when there are so many others.

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