3:17PM November 14 2011
According to fashion blogger Rina Hansen, recent Forrester research has found that fashion consumers are amongst the top users of smartphones and now have an expectation to be able to interact with their favourite brands on the go (we’re searching for the original Forrester report to share and will update this post as soon as we find it). According to the report 15% of fashion ecommerce will happen via a mobile phone in 2013, and so retailers keen to capitalise on this boom need to consider its ability to offer a seamless, engaging mobile site. Topshop’s recent news that they have seen a higher proportion of sales via mobile phone than the industry average for retailers echoes this statement. The high street retailer has seen its mobile sales grow by three to four times this year, with eight per cent of all of its online sales coming through mobile channels.
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