10:55AM September 12 2011
Transmedia – The power of connected narratives
Transmedia is a term being used more and more recently, so what is it, and should we as marketers be interested?
11:46AM April 12 2011
Keeping ahead of the trend
As a beauty blogger and avid Twitter user myself, I am bombarded with hundreds of press releases, Facebook updates and tweets every single day about the ‘hottest’ fashion items or the newest ‘must-have’ mascara. When creating ideas for clients the main challenge we face is how do you make sure your campaign stands out and offers something different and innovative for your target audience. Why should somebody buy your latest products, when there are so many others.
