10:50AM October 25 2013
We’ve just held our latest Breakfast Briefing exploring ‘converged media’ because there is no superior tool or medium anymore.
4:43PM June 20 2013
We’ve recently helped contact lens manufacturer CooperVision with the global launch of its new silicone hydrogel daily disposable contact lens, MyDay™. The launch took place at the industry’s most prestigious exhibition, the BCLA (British Contact Lens Association), and we wanted to make sure the branding, technology and positioning of the product was revealed in the most impactful way possible to resonate with optical practitioners.