3:12PM December 13 2011
Having mapped most of our streets, Google is now making inroads into mapping the great indoors, namely the world’s shopping malls and airports. Keen to strengthen the consumer’s attachment to their Android phones, Google is also cleverly paving the way for the handsets to replace cash and credit cards as digital wallets.
3:17PM November 14 2011
According to fashion blogger Rina Hansen, recent Forrester research has found that fashion consumers are amongst the top users of smartphones and now have an expectation to be able to interact with their favourite brands on the go (we’re searching for the original Forrester report to share and will update this post as soon as we find it). According to the report 15% of fashion ecommerce will happen via a mobile phone in 2013, and so retailers keen to capitalise on this boom need to consider its ability to offer a seamless, engaging mobile site. Topshop’s recent news that they have seen a higher proportion of sales via mobile phone than the industry average for retailers echoes this statement. The high street retailer has seen its mobile sales grow by three to four times this year, with eight per cent of all of its online sales coming through mobile channels.
5:56PM November 11 2011
A few of us attended Haymarket’s Youth Marketing conference yesterday. It was really interesting to attend an event focused on a demographic that most of us in the room hadn’t been a part of for at least a few years.
9:56AM September 8 2011
Exciting times! We’ve been asked to present the case study of our recent launch campaign for TV channel Watch’s new show “Dynamo: Magician Impossible” at Marketing Magazine’s 16th Annual Youth Marketing conference, on 10th November in London. According to Marketing the conference brings together leaders in the field to analyse the latest trends, share insight and impart knowledge that will help brands get cut-through with an ever-evolving flighty, fragmented, multi-channel audience.
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