12:05PM April 25 2013
Smartphone and Tablet Penetration
Smartphone and tablet penetration is increasing rapidly, and ad spend is following this trend. A recent Ad Age article highlights just how quickly the pace has changed in the last few months.
12:34PM March 15 2013
Chessington World of Adventures Resort launches ZUFARI: Ride into Africa mobile app
To coincide with the launch of ZUFARI: Ride into Africa!, a 22-acre off-road safari truck expedition that brings theme park adventure and live safari animals together for the first time, we’ve been working with Chessington World of Adventures Resort on its first mobile app, so families can learn, play, explore and win a prize all through one app.
5:27PM December 7 2012
Tackling always on content
Always On is a word on many a marketer’s mind and a topic we’ve been keen on this year, so we thought it would be worth debate at a recent Marketing Magazine Roundtable.
3:19PM July 5 2012
Dynamo: Magician Impossible magics up new app for series return
The second series of Dynamo: Magician Impossible is returning exclusively to Watch tonight. A new show needs a new app, so we’ve worked with Watch to find a way to take viewers’ dual screen experience even further.
