5:28PM June 29 2012

The Cannes Lions roared with a conscience

At the Cannes Lions last week, a number of top-level trophies were awarded to work that really seemed to be trying to do something good for the world. So what’s happening? Do brands want to connect with communities in more compelling ways than before? Are consumers done with being fed big empty messages and demanding authenticity? Or is our industry feeling some kind of collective need to justify its existence? I’d say all of the above.

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4:37PM May 17 2012

Lets get physical – the rise of mobile fitness apps

New Year may now be but a distant memory, but it seems that despite the long-gone healthy resolutions, fitness awareness – particularly in the world of mobile applications, is still on the increase.

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