5:28PM June 29 2012
At the Cannes Lions last week, a number of top-level trophies were awarded to work that really seemed to be trying to do something good for the world. So what’s happening? Do brands want to connect with communities in more compelling ways than before? Are consumers done with being fed big empty messages and demanding authenticity? Or is our industry feeling some kind of collective need to justify its existence? I’d say all of the above.