4:39PM December 12 2013

How to survive Christmas if you’re not Amazon

Today I officially started Christmas shopping. And by that I don’t mean hauling myself off to a shopping centre, I mean Googling and Amazoning and price comparing and weighing up the inconvenience of click and collect over a delivery charge. We’re all doing it. And forget shopping on a desktop; this year UK shoppers are expected to spend £2.9bn using tablets and smartphones in December alone – that’s double what we spent on mobile devices in December 2012. Click and collect services also grew by 40% last year. It seems we’ll do anything to avoid walking into a shop.

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3:11PM July 22 2013

Step off the street(view) and come on in

Looking for ideas to drive footfall or create a better sense of a place online?

Inspired after attending one of Google’s Creative Lab Days, our developer team has been playing with some Google technologies. By linking a real Google Streetview panorama into a custom streetview, now anyone can step off Grosvenor Square and ‘visit’ our head office in Southampton. View full story

3:23PM October 2 2012

The future of fashion has arrived

The catwalk shows are hitting the headlines this season but it’s the technology around the fashion shows that is creating a stir in both the fashion and communication industries. Designers and brands are set to outdo each other by bringing their clothes and shows to life using virtual technology.

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3:17PM November 14 2011

Fashion retailers put their best foot forward when it comes to smartphone shopping

According to fashion blogger Rina Hansen, recent Forrester research has found that fashion consumers are amongst the top users of smartphones and now have an expectation to be able to interact with their favourite brands on the go (we’re searching for the original Forrester report to share and will update this post as soon as we find it). According to the report 15% of fashion ecommerce will happen via a mobile phone in 2013, and so retailers keen to capitalise on this boom need to consider its ability to offer a seamless, engaging mobile site. Topshop’s recent news that they have seen a higher proportion of sales via mobile phone than the industry average for retailers echoes this statement. The high street retailer has seen its mobile sales grow by three to four times this year, with eight per cent of all of its online sales coming through mobile channels.

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