Five by Five » social media

4:32PM April 4 2012

Clash of the Platforms

We’ve noticed an article today asking whether Pinterest is going to make money or not, with so many other social platforms this is a good question, there have been other sites that are similar to theirs where you can put articles together for people to see but none have received the numbers that Pinterest has accumulated. With Skype launching a new ad campaign which takes the fight directly to Facebook and Twitter are we beginning to see a more competitive social struggle for financial rewards?

5:33PM March 28 2012

Hijacking Memes in Advertising

Advertisers are increasingly integrating social media and digital communities into their campaigns. TV shows include Twitter hashtags, print ads include QR codes, and so on. This is positive progress from a technical viewpoint, but there are still large divides between digital culture and those unfamiliar with its mores.

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2:44PM February 3 2012

Your content isn’t relevant to me

I’ve just conducted a few sessions with over 160 small business owners about the importance of social media. One of the key points I drove home was the fact that brands have to make content relevant to their audiences, be it on a personal or professional level. Without relevance, they aren’t going to generate productive engagement or dialog with their communities. Something that is only too pertinent for any business wanting to create a name for itself via social media platforms.

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1:27PM January 20 2012

Does Ribena user test?

I firmly believe that if Ribena (the best drink in the world by the way) performed user testing on their packaging, they would remove that gold foil wrapped round the lid of some of their bottles. It may be a big part of their heritage, having been around for decades. Not only does it seem to be stuck on with some kind of impenetrable glue, but I end up getting tiny gold flecks in my drink for the lifetime of the bottle (this design flaw has in fact inspired me to create my new favourite tipple; Goldschlager and Ribena, but I digress). I can’t be the only one that experiences this can I?

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Does Ribena user test?

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Clash of the Platforms

Hijacking Memes in Advertising

Your content isn’t relevant to me

Does Ribena user test?

Twitter: fivebyfiveuk

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Five by Five Southampton Office

Five by Five London Office

Five by Five Los Angeles Office