5:15PM March 6 2012

Real-time social media monitoring and response = greater content wins for brands

When we first carried out social TV activity for the BBC’s Strictly Come Dancing back in 2009, we created editorial calendars to push content through Facebook and Twitter, opening up the programme to fans. We updated social media channels with behind the scenes photos, polls and updates about the dances, as well as tweeting alongside the programme using hashtags. The activity was largely successful; we had great engagement, built a large community for the programme and achieved the objective of building fans and followers.

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11:15AM January 13 2012

Could Zeebox be part of the two-screen tipping point in 2012?

What does the news about BSkyB’s investment in Zeebox mean for broadcasters, brands and agencies? Our Head of Social Media, Tom Chapman has posted some thoughts on his blog.  We think it’s rather interesting so recommend a read of Zeebox – the companion app that could drive social TV and two-screen in 2012.

2:34PM September 2 2011

It’s not TV, its Social TV

Back in January 2011, WIRED magazine predicted social TV as one of six tech trends for 2011.  Since this prediction, connected TVs such as Google TV and Apple TV have yet to establish themselves in the UK (we’re only 6 months in).  However, the socialising of TV via social networks e.g. allowing audiences to interface with each other, to connect, to recommend, to share and experience content, has significantly disrupted both the TV viewing experience and the TV industry.

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