9:56AM September 8 2011

Countdown to the Youth Marketing Conference in November

Exciting times! We’ve been asked to present the case study of our recent launch campaign for TV channel Watch’s new show “Dynamo: Magician Impossible” at Marketing Magazine’s 16th Annual Youth Marketing conference,  on 10th November in London. According to Marketing the conference brings together leaders in the field to analyse the latest trends, share insight and impart knowledge that will help brands get cut-through with an ever-evolving flighty, fragmented, multi-channel audience.

View full story

1:36PM August 4 2011

Social Media: It’s about people, stupid

Let’s pretend for a second that a horrible disease has wiped out every social media strategist on the planet. Devastating, I know, but let’s pretend. So, we throw all the flipcharts into a massive landfill, the Twitter community is instantly halved and Starbucks goes into administration. Now it’s our job to explain why people care about social media in purely human terms. Here goes.

View full story

11:53AM August 3 2011

Social Commerce Ketchup

Quite a lot has been written about social commerce over the last six months or so. Certainly a number of brands embraced the idea wholeheartedly and we saw the likes of ASOS launching a full on store within Facebook at the beginning of the year. However, most brands have dipped their toes in the water as opposed to jumping straight in.

View full story