1:20PM July 28 2011
Five by five’s point of view on the Paid, Owned & earned media model
The Paid, Owned and Earned Media model (POEM) of media planning has received more attention than most marketing related models in recent years, largely because it presents itself as a useful and coherent way of thinking about how to plan communications in a logical and effective way. Meanwhile at Fivebyfive we’ve been doing a lot of thinking around how we can evolve and apply this approach to the benefit of our clients.
