11:43AM July 7 2014
Many predictions for the future of marketing have centred around the movement to customer-centricity: customer experience, customer outcomes, customer data enabling ‘micro-targeting’; it’s a hot topic.
In our latest Breakfast Briefing our Strategy Director Pete Edwards sought to answer the question: if our marketing is to become more customer-centric, where is it at the moment? Have we forgotten the most important person, the customer?
Check out the slides below.