12:02PM January 28 2013
The fragmentation of media over the past few decades has been well documented. It used to be relatively straightforward for mainstream advertisers: make a TV ad, put it on ITV and reach almost half of the population with your message – easy.
3:40PM October 10 2012
Five by Five’s Head of Innovation Tom Chapman spoke at a Youth Marketing Conference yesterday. Here are his slides – let us know your thoughts.
10:59AM September 11 2012
The classic fable of the Hare and the Tortoise sprang to mind at our breakfast seminar last week. The topic was ‘always on’ and the need for brands to supply constant, relevant information to their communities. Five by Five’s Head of Innovation Tom Chapman started things off with a presentation, which clearly defined the lesson (much like the fable), that the persistent yet tactful among us will certainly win the race towards ‘always being on’.
1:20PM July 28 2011
The Paid, Owned and Earned Media model (POEM) of media planning has received more attention than most marketing related models in recent years, largely because it presents itself as a useful and coherent way of thinking about how to plan communications in a logical and effective way. Meanwhile at Fivebyfive we’ve been doing a lot of thinking around how we can evolve and apply this approach to the benefit of our clients.
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