10:50AM October 25 2013
We’ve just held our latest Breakfast Briefing exploring ‘converged media’ because there is no superior tool or medium anymore.
5:14PM September 4 2013
Up until recently, it was all nice and predictable; you had telly, radio, newspapers and billboards. When an entertainment brand had something it wanted to flog me, I’d be treated to a lavish advertising campaign, then it would disappear in the morning before breakfast…until the next time. A bit seedy, but I loved it.
2:48PM June 18 2013
We’ve long been used to visual content being an essential tool in a brands’ quest to become an important part of our world. Historically TV advertising has been the vehicle of choice for successful, affluent brands to promote their latest technological innovation, creating demand through beautiful aesthetics or compelling functional benefits or merely the mythical ‘cool factor’ that persuades consumers to make a product part of their world.