2:50PM April 29 2013

What does FMCG really mean in today’s multi-screen era?

Fast Moving Consumer Goods: sold “quickly”, regularly and at a relatively low cost. Having worked in the marcomms business for over 12 years, in the discipline of creating meaningful “bridges” between brands and consumers, I have always disliked the term…

The fact is that FMCGs are the brands most integral in our daily lives. Think about what you do every day and which brands you use most frequently, and I promise 8 out of 10 will be FMCG ones.

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12:05PM April 25 2013

Smartphone and Tablet Penetration

Smartphone and tablet penetration is increasing rapidly, and ad spend is following this trend. A recent Ad Age article highlights just how quickly the pace has changed in the last few months.

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5:57PM March 27 2013

Digital Convergence – creating value for your customer’s world

Last week, Five by Five’s Creative Director Martin Flavin hosted two roundtable discussions on ‘earning a place in your customer’s world’ at The Drum’s Digital Convergence conference in London.

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5:02PM February 22 2013

Navigating the minefield of the Modern Web

Designing and developing good interaction for the modern web has become a lot more challenging in the last few years. Recently this has been highlighted with the introduction of Google’s excellent looking new Pixel laptop and Microsoft’s Windows 8.

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