9:46AM July 24 2013
Here at Five by Five we talk about worlds. Consumers’ worlds are cluttered and full of the things they love. We try to figure out how we can make our clients’ brands a credible part.
When considering this communications approach, I often think of what brands and products are part of my world and how they got there. Take my favourite gadgets; at the moment I love my Contour Roam video camera and my Garmin Forerunner 910XT watch.
For me there is an initial gate that technology products need to pass through to make it onto my shopping ‘long list’: Does it do something cool or does it make my life easier?