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4:32PM April 4 2012

Clash of the Platforms

We’ve noticed an article today asking whether Pinterest is going to make money or not, with so many other social platforms this is a good question, there have been other sites that are similar to theirs where you can put articles together for people to see but none have received the numbers that Pinterest has accumulated. With Skype launching a new ad campaign which takes the fight directly to Facebook and Twitter are we beginning to see a more competitive social struggle for financial rewards?

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5:15PM March 6 2012

Real-time social media monitoring and response = greater content wins for brands

When we first carried out social TV activity for the BBC’s Strictly Come Dancing back in 2009, we created editorial calendars to push content through Facebook and Twitter, opening up the programme to fans. We updated social media channels with behind the scenes photos, polls and updates about the dances, as well as tweeting alongside the programme using hashtags. The activity was largely successful; we had great engagement, built a large community for the programme and achieved the objective of building fans and followers.

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12:07PM March 5 2012

Will Twitter brand pages pay off?

Twitter recently recreated a ‘brand page’ dynamic for its biggest brands; Coca Cola, Nike and Disney, enabling them to take advantage of new features such as expanded headers and featured tweets.

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2:44PM February 3 2012

Your content isn’t relevant to me

I’ve just conducted a few sessions with over 160 small business owners about the importance of social media. One of the key points I drove home was the fact that brands have to make content relevant to their audiences, be it on a personal or professional level.  Without relevance, they aren’t going to generate productive engagement or dialog with their communities. Something that is only too pertinent for any business wanting to create a name for itself via social media platforms.

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