4:33PM December 7 2011
Whether or not you think social media is a new form of PR, the lifelong question of ‘what is the Return On Investment?’ for businesses using social media is one that will always be present, as it always has been for PR.
7:14PM November 7 2011
Call of Duty fans don’t have much longer to wait – Modern Warfare 3 launches at midnight and all of the launch night action can be followed live on YouTube from 7pm GMT: www.youtube.com/codmw3launch
Three dedicated roaming crews, hosted by TV presenter Rick Edwards, Graeme Boyd aka @AceyBongos from Xbox LIVE® and YouTube super user DaveyBoyz, will stream a wealth of content including interviews with developers and celebrities, live coverage of the pan-European celebrity multiplayer tournament, live link ups with Berlin and Paris launch events, and of course midnight store opening coverage with all the fans.
The event will also be live streamed by promotional partner Xbox 360 across EMEA on all Xbox Facebook pages including www.Facebook.com/XboxUK, the Call of Duty: Modern Warfare 3 Facebook page and Callofduty.com will culminate just after the game goes on sale, at 12am on the 8th November.