2:56PM September 26 2014

LONG LIVE THE QUEEN!

We recently worked with Coty to launch their new fragrance, Katy Perry – Killer Queen’s Royal Revolution.

Have a little look below at some of the work, and then have a listen to this to get yourself in the mood for the weekend!

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2:57PM September 18 2014

What’s the point of the Apple Watch?

Apple are the masters of product launches, we all know that. Every few years they redefine or even create a new category. But last week, something weird happened to me when they launched the Apple Watch. I really didn’t see the point of it. Now, I’m about as big an Apple fanboy as you can get. But, there was something about the Apple Watch that left me cold. So I went back and looked at other Apple product launches to see if I could identify an anomaly, and I did. And yes, there is a big charisma vacuum that used to be occupied by Steve Jobs, but it’s not just that. When you look back at how Apple has launched big products in the past, they always gave you a strong, compelling reason for the thing to exist. Whether that’s solving a problem we’ve all just put up with or dramatically enhancing our experience, or both. Here’s a whistle stop tour:

iPod – Why put up with your crappy discman when you can have 1,000 songs in your pocket?

iPhone – The smartest and easiest to use phone in the world. No fiddly buttons, just power at your fingertips.

iPad – Better than a phone or a laptop for browsing and looking at content.

Apple Watch – The most personal device we’ve ever invented.

Er, the most personal device we’ve ever invented? What does that mean? Then you get the usual Jony Ive narrated gadget porn video. But listening to him talk about the watch’s accuracy like they’ve split the bloody atom is hilarious. We cracked accurate time-keeping a long time ago Jony. But for me, the fatal flaw is that Apple have fallen in love with their own genius. It’s all about the tech and how clever they are but I have no idea why I’d want one. And there are probably some brilliant reasons why I should want one; the health sensors seem pretty cool and I can see how having something that can actually monitor my wellbeing would be handy. But other than that, it doesn’t do anything better than my phone. And I actually need my phone with me for the thing to work. And as for the watch bit of it, well I love watches and have a few. They’re a personal statement of taste. The Apple Watch isn’t striking or beautiful enough to compete with a traditional watch as a statement.

So, it’s not better than a phone for apps and it’s not better than a watch at being a watch.

For me, Apple haven’t communicated the reason this device should live in my world. They haven’t told me what problem it solves or how it’s dramatically better than something else, which they’ve always done before. I don’t know if this is a flaw in the product or the launch. And I’m pretty sure they’ll sell shedloads, at the beginning, and when I get my mitts on one my very next decision will be which kidney to sell to afford it. But, right now, I don’t want one because I don’t know what it’s for.

Martin Flavin
Creative Director

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Image Source – Wikimedia – bit.ly/1tnn62J

4:05PM August 15 2014

The Flyering Scotsmen

If you’ve ever been to the Edinburgh Festival, or even just in the city in August, there’s one word that’ll send a chill twice as frosty as a Scottish summer down your spine. Flyers. You get onto the Royal Mile and a colourful chap dressed as some form of mythical character will sashay towards you and thrust a flyer for his show your way. You smile, thank him and take it. By the time you’ve got to the castle you look like you’ve been tarred and feathered. Flyers, moulting from you like you’re a glossy paper based Wookie. Once you adapt to avoiding this though, you can marvel at the largest arts festival in the world.

Marketers are also given an extra bonus once they’ve stepped back for a second from the top of the Royal Mile to take a look at what’s going on beneath them.

There’s a scene in The Warriors, where all the gangs of the city meet to discuss a truce. There are thousands of weird and wacky looking individuals dressed in all sorts of colourful outfits all crammed into a tiny space. The very same happens in Edinburgh at festival time.

It struck me during my time there this year that the world’s largest arts festival allowed me to watch marketing in its rawest form. Boots on the ground, face to face, take a leaflet, pay attention to me marketing. The range of marketing experience will vary from none at all and a one-man operation promoting his own show, to a paid army of scripted professional comedy chuggers handing out expertly designed leaflets for comedy legends. Like the launch of a brand, product or title – and as pointed out by our Creative Director Martin – in possibly the most cluttered marketplace of all (for 1 month a year), each show at Edinburgh needs to quickly establish its reason to exist.

It’s like you’re David Attenborough surveying a whole load of different animals co-existing in nature. Beautiful, yet slightly terrifying when you realise your next venue is at the bottom of the hill.

Johnny Moran
Business Development and Marketing Coordinator

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