Our perspective of the gamer is changing. Activision Blizzard King’s media division performed a comprehensive study on who “gamers” actually are. The objective of this study is to demonstrate to advertisers how valuable this audience is to include in their media mix. We were tasked with providing concepts for how this powerful content could be …
Can you make the biggest launch even bigger? Sustaining excitement MWII was one of the most eagerly awaited launches in the franchise’s history. With much of our audience playing more Free2Play games, the problem wasn’t just building the excitement, it was sustaining it so every gamer felt they had to get involved. The six-phase launch …
You don’t have to be a pro. Inspired by the strategic insight that our audience is seeking motivation to take on their own personal “elite” challenges, whether it’s smashing their WOTD or surviving a week of adulting, we presented a brand truth to drive a winning brand campaign. Honey Stinger has been a trusted source …